Advent: A Bad PR Move

Church, we need to talk.  At the risk of social media overload, we need to talk about how up-in-arms Christians are over a millionaire indefinitely suspended from a TV show in which he will still make money… and now not up-in-arms Christians are over a drone strike that took out a wedding in Yemen.  One of these events threatens the sanctity of marriage.  The other is about a TV reality show.  We need to talk.

We need to talk because there is an underlying assumption in the US Church that the world owes us the opportunity to speak our platform.  We need to talk because that assumption comes from a belief that the best hope for the future is in a powerful Church that has “conquered” the various platforms culture has to offer.

We need to talk because it’s Advent, the time in which our focus turns to the Christ child and the longing for His return.  The birth of Christ was a decidedly poor move in terms of PR and being noticed on any given platform.  Prime location: A stable.  Important dignitaries:  A couple of nonbelieving guys from another country and a group of shepherds no one would care to believe.  Celebrity family: A teenage girl and her blue-collar fiancee from a nowhere town.  The angel choir wasn’t even screened for critics to create positive buzz for the royal birth.

We need to talk because the truth of the matter is that Christ demonstrated from birth to death to resurrection that platform, popularity and “getting one’s way” do not get to be Christian considerations.  Herod had those considerations, Caesar had those considerations, Christ does not.  Philippians 2, Matthew 20:28 and other places reveal instead the Incarnate God, the One who gave up divinity to be Truly Human and walked among us as a servant.

Church, we need to talk.  Our platform will never be from imperial-style power, but out of weakness, humility and the Spirit.  May our platform be peace on earth- God and all of us sinners reconciled.  Be blessed as we go into Christmas.

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2 thoughts on “Advent: A Bad PR Move

  1. You’ve stated well my uneasiness with the intersection of politics and religion. I don’t say that it shouldn’t happen, but there’s a reason why the general public looks at “evangelical Christians” as whiners.

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